Can be fragile reputation. Just last week one of my students current contact me through the blog to ask whether "Steve Jobs" "the" good work with technical difficulties in iPhone4. Immediate Yes was my idea. But more importantly why? And how can we apply the lessons of companies to smaller businesses for us?
Innovative company administrator posts that brought us Apple Mac, iPod and iPhone which has revolutionized the way we communicate.Before Apple, making us all major Microsoft DOS. even in our hearts and minds Apple, thank for giving us icon led technology.
It is for this reason above anything Apple ensures survival when sometimes slips with reception difficulties the iPhone and almost redundant air and receive company shroging.
It has many noted presentation skills "Steve Jobs" as a key factor. This of course. Jobs also responded to the crisis in his country and a fireside chat, was just going fishing, but thought you guys could Islamic approach I, promising all clients under protection while admitting that there is a problem.
The material cost Apple millions. But very few of us stopped using iPhone as, at least, or measure that we buy Android and BlackBerry any other claimant to the throne "smart devices.Apart from a few train poking fun at the joyous observers Apple, Festival blog tranquilized and iPhone sales did not seem to have been affected.
In contrast to the action plan and receive Toyota over two weeks, let alone the billions of pounds in share value, and you can clearly see three major factors arising.
1) trademarks: Apple strong brand companies. arguably, BP, Toyota was also.But not impervious. company will take months, possibly months to restore the confidence of customers and shareholders in BP, Toyota and the leading brands.
2) speed: Apple but quickly responded to false.And attempted but failed. Toyota didn't even try to wait days before interpretations, release mixed messages to your customer base is concerned.
3) Apple face: was looking to go until I sent two heads looking confused too who had to go before you begin to trust to be restored from other companies.If BPs, add us to the equation and "Houston we have a problem".
Note in this article do not one mention of public relations, or "spin will ignite."Reputation "stakeholders PR." wanna be Ryszard that their decision to buy the product is sound. If the company can do it, releases just earn. If you have got 'em on your side, keep 'em there.
What lessons can even turn to small businesses? in part two, we'll look at some ideas for how to strengthen the reputation of your brand with only a few Twix to your menu operations-if you sell digital products or a material.
Keith Thompson project Qambar o certificate is a lecturer in public relations at the University of Liverpool John Moores having spent 20 years in the professional practice of public relations and TV producer runs his own blog at. http://effective-media.co.uk and you are welcome to download a template http://www.effective-media.co.uk/index.php/2009/08/16/press-release-writing-template/ press in
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